By now you’ll be familiar with my belief that the purpose of a business is to create financially freedom for it’s owner. Of course, you can’t be financially free without money. For most of us, we can’t live the life of our dreams and add value unless we have a healthy attitude to money. Mother Theresa, Buddhist monks and other humanitarians might be able to fulfil their purpose in life without money. But they are not reading this blog. They are not small business owner-operators looking to create freedom and wealth from their business. For those of us looking to make our way in business in western society, we need to love money, respect it and want to use it wisely. You’ll be amazed how many business owners I work with who limit their own success due to an ingrained fear of wealth.
Changing negative beliefs
Is there anything buried in your psyche that limits your ability to build wealth from your business? Have you ever questioned what might be limiting you from creating a business that makes you a lot of money?
Here’s an exercise to help you check in with yourself about your own attitude to money and wealth. Find a pen and paper, and draw two columns. On one side, write the heading ‘Positive Attitude to Money’ and on the other, write ‘Negative Attitude to Money’.
| Positive Attitude to Money | Negative Attitude to Money |
List as many things as you can in each column. Put your positive beliefs and feelings about money on one side and negative thoughts and feelings on the other.
What does this list tell you? If you have more negative thoughts on one side than positive, it’s possible you’ve got some negative beliefs that are holding you back. This will be true for many people. If that’s the case for you, you might want to do some work about that. You might want to reconsider your underlying beliefs about money. Contact me at laura@liber8yourbusiness.com if you’d like to know more about this.
From the desk of liber8yourbusiness. Business mentors and experts in small business exit strategies.
Imagine if you had to exit your life for 12 months (to go save the world because you are in fact a secret super hero… we are imagining here) and an alien version of you will be arriving to take over your household. How will they know how to live your life in a way that doesn’t send everything and everyone around them into a complete spin? You will need to leave them detailed instructions right? You will have to think of every single aspect of how your life runs – what you do, when you do it and how you do it. From the moment you get up to the moment you go to bed, including what time you get up and what time you go to bed. You will need to write down instructions (yes they can read) for how your household runs, including how to work all the gadgets, how to pay the bills, how to access your bank accounts and where to find things. You will need to explain who is in your family and how the family operates. You’ll write down the rituals your family needs to function such as your meal times and types of food you eat. What time do the kids go to school? How do they get there? Who takes them? What do they do when they get home? What do you do on the weekends? You will also have to consider what things are really important to your family. How do you treat each other? What are your values? What are your rules, the expectations you all have to guide your behaviour?
Remember my blog a few months ago about the wonders of MGP scooters as a brand story? 
This tip comes to you from Antonia Haythornthwaite of Blue Dot Human Resources
You know I love to find inspiring business models to share with you. And this has to be one of them…. MADD, best known (if you have any children age 7 – 12 right now) as the makers of the MGP Scooters. You know, those colourful things that have condemned all other, perfectly good working scooters to the back of the shed or onto TradeMe. Yes, every child has to have an MGP scooter and no other scooter will do. The wild phenomenon that is MGP only became clear to me when my 9 year old son George insisted that he use his Christmas money to buy a new scooter. There was some resistence from me as he already had a perfectly good scooter which he hardly used. He didn’t even seem interested in scooters, hadn’t used his for months. But he was adamant. He HAD to have an MGP. Life depended on it. Only when he scootered proudly into school with it did I realise how many other MGPs were in the playground. I counted 30 lined up in the new scooter stand (which only seemed to have appeared in order to house the rapidly multiplying number of MGPs hitting the school premises all of a sudden). From then on everywhere I looked there were colourful MGP scooters. 15 outside the dairy, 9 counted with country kid riders when we went over to our holiday home in Martinborough. MGP scooters taking over the world.
He started learning tricks on his scooter and watching videos on You Tube. It seems MGP are seriously cool. I began to realise something very special was happening from a business perspective here so I did a little digging. When I googled MGP Scooters, the full scope of this great business became apparent. We are talking cool gear – shoes, t-shirts, hoodies the like. We’re talking merchandising onto kids’ collectable toys… mini collectible scooters, ramps etc.
MGP stands for Madd Gear Pro… so I went to the maddgear.com website to discover even more to marvel at. MGP has teams competing in and are sponsoring major scooter events all over the globe . The business was started ten years ago by a guy called Mike Horne who had a vision to “create an Aussie Brand for Aussie kids”. It seems he’s done a lot more than that. He’s created a brand phenomenon for kids all over. A company that is living its brand, loving its sport, getting involved in the community, taking its Pro Team on tour to ensure regional fans get to be a part of it.
I was up at the crack of dawn to work on my book again this morning. The chapter I’m working on is called “Driving value through your brand” and I find myself studying the great brands of our time to demonstrate some of the points I’m making. You can’t really write a chapter on branding without looking at Apple. And you can’t look at the Apple brand without thinking about the core driver of this brand.
I thoroughly enjoyed having coffee with Glenn Baker, editor of NZBusiness Magazine yesterday. We shared lots of business ideas and thoughts about how we can work together to help small businesses succeed. Glenn gave me a tip to share and as obvious as it is, you always need to look deep in your heart and ask yourself how well you are doing this:
It’s budget time! If you haven’t already set your budget for 2013/14 year… now’s the time. There is an entire seminar in the liber8yourbusiness programme to walk you though the best way to do this. Here are the key steps:
Here’s a quote from Abraham Lincoln: