Surviving Covid19 – My 10 Step Business Survival Mantras

March 27, 2020Post by Laura Humphreys

Apologies for adding another blog to the hundreds out there about Covid19, we’re all both sick of it and addicted to it at the same time right?

This is an unprecedented time and feels like we’ve all gone to war, which I suppose we have really.

And like war, it’s very frightening, everything changes, fear is rampant and the unknown makes it impossible to plan the future.

So I just wanted to share an email I sent my clients this week with thoughts I’ve had about what I’m going to do to get through this and come out on top, in the hope that maybe it will help you too.

This is what I’m telling myself – a 10 point mantra for surviving Covid19 :

Get my fear in check.
1. Have faith. I feel my faith (in a greater power, myself, the universe… I’m not really sure which) is being called upon and I have to trust that it is all going to be OK.
2. Have courage. I feel frightened, but I know I am strong and I will get through this, as will my family, my friends, my clients and my colleagues.
3. Be vulnerable. It’s OK to be scared and it’s OK to admit that I don’t always understand what’s going on or how to help myself or others fully but I’ll keep communicating, keep sharing and I’ll be OK.
4. Take comfort from the fact that we are all in the same boat – the financial system has broken and the domino effect impacts everyone – businesses, investors, employers, employees – everyone – I’m not alone.

Add value 
5. Look at the situation, what is happening, what do people need and how can I best take what I have to offer to help the most?  Think help not panic.
6. Don’t worry about the money, focus on adding value and coming from an authentic position of helping others first.
7. Trust that if I add value and help others, everything else will look after itself.

Look after people
8. That’s my family, my friends and my clients (all of who are like family and friends to me anyway), my tenants, my neighbours, my community… I’m going to embrace the humanity in this situation and throw myself into this with compassion and a sense of humour too.

Look after my brand
9. That’s my business brand and my personal brand- How I behave during this time will say a lot about me and my business.

Be creative
10. Now’s the time to re-invent myself and harness my creativity to see what’s possible and come out with a new way of looking things that’s better than before.

I’m here for you…

As part of this plan for me I want to be here for you in every way I can. I can’t tell you what’s going to happen (some virus just stole my crystal ball), but I have a great brain, I’m creative, I’m smart, I know some stuff about business and I’m full of hope and optimism… I’m a great ear in a crisis too!

I know at the moment you’ll be in full survival mode, dealing with the very real issues of people, financial fall out, and feelings of overwhelm as you try to get these things done as wisely as you can. I hope you have good financial and HR support around you – if not, please reach out to me and I’ll either help you myself or get you the help you need.  Contact me any time!

Once this in place, I’m here to help you work on the courage, the creativity and the re-invention.  So please, please, please call on me.  I think this is the time for short zoom meetings – as often as you want.  I’ll be creating a calendar link for business owners to work with me on creative approaches to work on the re-invention coming out of this. If you are keen to be included in this, just email me

If you can afford to pay me that’s awesome, I appreciate it with big gratitude. If you can’t, that’s fine too. We can talk about that after it’s all over. You can pay me when you start making loads of money again (and I know you will!).

Let’s make this crisis into something we can be proud of.

Keep in touch… I’m here!

Kia kaha!