For a business owner, the same principle applies. The most value a business will ever achieve is made in the latter half of its existence, when it is more established, a team is in place and the reputation secured.
The first half of a business lifecycle can feel like a battle to make ground. Cashflow pressure, lack of resource, trying to build reputation, taking on the bigger players … it’s hard going … but you have all your energy, passion and commitment on your side.
The second half should be easier, but often the business owners are tired, new challenges appear, such as managing a growing team, moving into new territories, increased sales and revenues but decreasing profit margins. The opportunities are there, but you to need to take stock, reassess, consider the game plan and ensure you make the right moves to drive maximum value into the business.