Your clients believe that you are the only one they want because you have created that perception. Read that sentence again. Your clients believe that you are the only one they want because you have created that perception. Why have you created that perception? Because YOU believe no-one can do what you do as well as you do. This is the fundamental reason why small business owner operators fail to grow their business… they won’t let go. I have talked to an osteopath who believes that his particular method is unique and he has to be there. I have talked to a graphic designer who believes her unique style is what her clients come to her for. I have talked to a landscape gardener who is convinced that her clients would leave if he wasn’t working directly with them. And I’ve talked to an interior designer who believes that her clients love HER more than the technique she has. Do you see a pattern here? If you believe that your business cannot exist with you, you will never create leverage. You will never create systems that set you free and you will never employ talented people you could train to be better than you. So the answer to the question ‘how can I wean my clients off their dependence on me?’ is firstly to check in with your ego and challenge your own belief system about what your clients really want. Do they want YOU or do they want the end benefit your talent brings them? When you are willing to let your clients love your business more than they love you, you are ready to learn how to create a leveraged business and the liber8yourbusiness online programme can show you how.
How do I decrease my clients’ dependence on me?
February 23, 2011Post by Laura Humphreys