I’ll keep the tips even more simple today. Facebook’s mission is ‘to make the world more open and connected’… what’s yours?
If you are following my blogs with any regularity you will know I am mad keen on all businesses having a purpose and a mission. They are much the same thing… a reason for being that is greater than the company itself and beyond the making of money. Think about your mission … what is your business doing here? Really? What value are you adding to the world by having your business succeed?
Believe me, the greater value your business adds the greater value added to your business.