Whatever is going on in your business, when it comes to your public face, you need to talk it up at all times. Never let the outside world know you are having a bad patch. All businesses have rough times, when sales are down and cashflow is tight, when staff are leaving and stress is off the dial. But both negativity and positivity are infectious. And both can be self-fulfilling prophecies. So if you are hurting, smile. When someone asks how it’s going, say “It’s going great”… and think of at least one good thing to say to back it up…”my team are just awesome”… or “I’m loving the new office”… or “we’ve got some exciting plans coming up”
And teach your team to do the same. Make sure they are not out there telling the world that you’ve lost clients and they’ve nothing to do. Be sure to have your positive speeches ready for them too. Keep morale up.
Because guess what…. it will turn around!
From the desk of liber8yourbusiness. Business mentors and experts in exit strategies for small businesses. Based in Wellington, New Zealand.