Being in business can make you a real ‘yes’ man/woman. Yes to any new business that comes your way. Yes to whatever your demanding clients demand of you. Yes to the staff member who needs a day off on your busiest day of the year. But remember, good business is about quality. You want quality clients, not just any old idiot who wants to do business with you. Say NO to small budgets, teeny projects that you know you’ll lose money on, bad briefs, ridiculous deadlines. Say YES to quality clients, quality communication, good budgets… in effect, say YES to good relationships… with clients and staff alike. Your business will grow in value the more you respect your offering. Don’t sell yourself cheap!