Sir Richard’s lastest book is right on the money as usual. Love his and VirginUnite’s ‘business can be a force for good philosophy’. Check out http://virginunite.screwbusinessasusual.com/ to get on board with the new wave of business… led by the rebel with a cause himself.
The world is needs business owners to change the way we look at business, you must have a purpose and be making a difference to the community and great world with what your business does. It’s our moral responsibility now.