Ok here comes another rant. Something else I feel PASSIONATE enough to SHOUT ABOUT IT. Today’s outpouring is about your brand… and why if you seriously want to grow, you must take this subject very seriously indeed.
I do believe the power of a company’s brand is the single most misunderstood and under appreciated aspect of doing business.
I also believe it’s this simple – businesses with a great brand give their shot at major success a MASSIVE (I’m shouting again) BOOST.
In other words, those that understand brand do better than those who don’t.
Having said this, I’m no brand expert, so I struggle to find ways to articulate the importance of this to my clients – the people I most want to succeed. So I went in search of some wisdom from someone who can tell you what I really want you to know.
I found this article featuring Scott Bedbury, who grew Starbucks and Nike into global brands (I think you’ll agree that earns him the right to talk about the topic!). Here he gives us his eight brand building principles – I think every one is a winner, so please read the article fully and think about your own brand as you do so… just click the link below.
Please believe me, if you focus on your brand as much as your product, you will grow your business. It is a worthwhile investment of time and money.
So read Scott’s thoughts and let me know your own thoughts…
Be smart, be brave, be free