You can get the full version of my report on this subject at www.liber8yourbusiness.com. But here’s the first of my 7 tips for building a business a buyer will pay a premium for.
# 1. Build a powerful brand. I am a mad believer in the power of a brand. One thing that can make you seem bigger than you really are from your very early days is your brand. By ‘brand’ I mean the image your company projects to everyone who comes into contact with it. Your brand is not your logo or the design on your business card. It is everything you stand for. And the more willing you are to invest in your brand from the early days, the faster you will make yourself look bigger, more professional and ultimately more trustworthy. Notice I use the word ‘invest’ when I talk about branding. A strong brand is an investment in your future and its worth doing well.
Key brand elements
Your brand is made up of a number of key elements which need to be defined clearly beore a designer can turn them into a visual representation of them. These elements include:
Point of difference – what makes your business different from your competition?
Drivers – what motivates your company to success?
Values – on what foundation does your company operate?
Culture – how do you values determine the culture of your company, how people treat each other, how they treat clients?
Brand personality – what sort of personality does your company have?
These are critical questions to ask yourself about your company in order to understand your brand philosophy. We have an entire session on branding delivered by a leading brand expert in the liber8yourbusiness Seminar Room.
If you’d like a copy of the brand development exercise from this session, please email me at firstname.lastname@example.org