June 2014 - Liber8 your Business

TVNZ Interview

If you have a few minutes, take a look at this interview with me on TVNZ Good Morning show earlier this week. To be honest I was quite thrown by the questions asked. I had expected it to be a jolly chat about my book, with a view to inspiring some talented mums at home to consider the opportunities, just like I had. I wasn’t expecting the first question:

“Why do you think anyone can start a business?”

Wow, that made me think. Watch as I look up into my brain for the answer.

And then it came to me, starting isn’t the hard part. Anyone can start a business. But not everyone has the vision and the fortitude to make it work.

In the interview, I end up back on my own soapbox, showing how passionate I really am about the need to approach business with a long-term view in mind.

The good news is that I got to explain my mantra – ‘start at the end and work backwards’. Think about where you are taking the business and what you want out of it financially, as well as what you want to do right here and now. Plan your business properly – start with a good idea and a clear market for it – and be clear what the end game is.

I’m not sure I inspired those stay at homes to launch into business tomorrow, but I did get to say my piece. The reason I do what I do – helping small business owners become big business owners by planning their way to financial freedom.

I hope things are going well for you in your business right now. I’d love to help you plan your end game and plot the course to get there.

Acceler8me 2014 kicks off July 3^rd – for business owners serious about growth. You can find out more about it here – just use the enquiry form supplied to have a chat about it.

Hope to see you soon!

There are only two things I look for when it comes to choosing a business owner I want to work with, or who I invite to join my mentoring programmes. If I see these two things I know this business owner has a chance at building something amazing – with a little guidance, a lot of determination and a commitment to thinking strategically.

So what are they? These two things… let’s take a look:

1. A willingness to grow. This might seem obvious but when I work with people I often have to battle the mind before I can help uncover the potential. Too many small business owners are exactly that … small business owners. They live inside a comfort zone of their own creation. It’s warm and snuggly and safe. But it’s also restricting, limiting and stifling. When someone really wants to grow, I know I can help them. When they don’t, I can’t. It’s that simple. If I ever invite you to work with me, I will interrogate your willingness to have your comfort zone expanded, along with your dreams.

2. A business model capable of growth. Even with the strongest desire in the world to grow, you have to have a business model that is capable of expansion. There has to be a market for what you offer, a need for what you sell and a business structure that can scale up. If a business owner has the willingness to grow, we can work with a business model and if necessary change it to allow for growth. But there has to be a willingness to change if this is necessary.

So how do you think you shape up against these two criteria? Are you willing to grow? Are you willing to challenge your business model and explore re-engineering to enable growth if necessary?

If the answer is yes to these questions, I’d love to hear from you.

I’m about to launch my annual Acceler8me Programme for business owners seriously looking to grow. I have two more spots to fill. Could you be one of them?

If you are willing to move outside of your comfort zone and explore the true potential of your business, email me here today and I’ll tell you more about the programme.

Growth isn’t always easy. But you don’t have to do it alone. I’m here to help.

Talk soon

From the desk of Liber8me. Business mentors and publisher of multi-award winning book Liber8 your Business: The revolutionary business planning technique that will set every small business owner free

Monthly Archives: June 2014

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