8 principles of brand building every business owner must know

brand manOk here comes another rant.  Something else I feel PASSIONATE enough to SHOUT ABOUT IT.  Today’s outpouring is about your brand… and why if you seriously want to grow, you must take this subject very seriously indeed.

I do believe the power of a company’s brand is the single most misunderstood and under appreciated aspect of doing business.

I also believe it’s this simple – businesses with a great brand give their shot at major success a MASSIVE (I’m shouting again) BOOST.

In other words, those that understand brand do better than those who don’t.

Having said this, I’m no brand expert, so I struggle to find ways to articulate the importance of this to my clients – the people I most want to succeed.  So I went in search of some wisdom from someone who can tell you what I really want you to know.

I found this article featuring Scott Bedbury, who grew Starbucks and Nike into global brands (I think you’ll agree that earns him the right to talk about the topic!).  Here he gives us his eight brand building principles – I think every one is a winner, so please read the article fully and think about your own brand as you do so… just click the link below.

Scott Bedbury’s 8 Principles of Brand Building

Please believe me, if you focus on your brand as much as your product, you will grow your business.  It is a worthwhile investment of time and money.

So read Scott’s thoughts and let me know your own thoughts…

Be smart, be brave, be free :)






The darker side of business ownership …


I don’t have time to write this blog.  But I can’t sit at my desk in integrity and not write it.  Because I’ve owned a number of businesses and I have been to the dark side.  And when my mission is to set business owners free, I can’t ignore the black hole that seems to engulf certain entrepreneurial spirits amongst us.

This week I’ve read about two young entrepreneurs (one in his early twenties, the other thirty years old) in America who have ended their life, seemingly worn down by the immense stress that building a business can place on the founder.  In this latest article, with the tragic headline ‘Start up founder jumped to her death from a roof top bar’, the writer references a study by Dr. Michael Freeman, a clinical professor at UCSF and an entrepreneur, was one of the first to link higher rates of mental health issues to entrepreneurship.

Of the 242 entrepreneurs he surveyed, 49% reported having a mental-health condition. Depression was the No. 1 reported condition among them and was present in 30% of all entrepreneurs.

This statistic doesn’t surprise me.  I talk about this subject a lot with my clients and members… the harsh reality of business that no one tells you when you get started.  I call it the roller coaster of business – a world of extreme highs and extreme lows.  If you are determined to be successful, this is a ride very few dedicated business owners can avoid.  I talk about because I want my clients to be prepared – to buckle up tight and ride out the highs and the lows.

In business, you will have moments of joy, when everything goes right – you win clients, you love your team, the income is looking healthier than it’s ever done.  And you will have times when the bottom falls out of your world.  You lose a big client, you have a rogue staff member, you are worried about money, you are working too hard and sleeping too little.  You can only imagine the worst.  You feel like everything is on the line and you’ve put all you have into the business – your heart, your reputation, your time, your money – the thought of losing it all is overwhelming.  It’s a lonely and miserable place.  Despair can live here if you let it.

But you mustn’t let it.  You must know that this is normal.  Every business owner experiences the highs and lows. I’ve been there, I know.  I nearly had a nervous break down halfway through building my first business.  I will never forget how depressed I  became during that time.

I do think it is very sad that young people such as the woman in the article are losing their way in our entrepreneurial society – becoming so desperate that they feel they must take their own lives.  These are young people with the courage to dream, to step out into the world and take on the challenge of building something amazing.  They don’t know that they are also building their own monster, the beast that grows and can eat them alive if they are not ready for it.

Of course it isn’t just young people.  Success in business takes its toll on all business owners from time to time.  So in writing this I want you to know that this is normal.  If you are reading this, you are a business owner.  And I know you will have found the whole thing unspeakably tough sometimes.  So I just want to say to you something I’ve learned that keeps me sane and grounded, whatever life throws at me:

It always turns out OK.  Always.  

No matter how bad it seems, no matter how desperate the situation feels – it always gets better.  Don’t let things keep you awake at night with worry (although I know you will sometimes).  The worry doesn’t fix it.  Even if the whole thing crashes and burns, you will be OK.  YOU WILL BE OK.  Life will go on.  Your family and friends will still love you.  The sun will still shine.  And as Jack Dawsey says in my favorite line in Titanic, “you will die an old lady (or man) warm in your bed”.  Nothing is ever as bad as it seems.  Just get up in the morning and do the best you can to fix whatever is going wrong.  Whatever happens, you’ll be OK.

I work with business owners because I know I can help them.  I’m there through good and bad, highs and lows.  Mostly we work on the growth and I push people to strive for the dream of a beautiful exit, where they get to live happily ever after.  But I know it’s not a straight line to the top.  So I’m also the voice of comfort and reason when the going gets tough.  I love my work!

If you ever find yourself struggling and feeling like it’s all too much, remember my mantra…”it always turns out OK”.

Thank you for being a dreamer and an action taker.

You rock.






What makes a saleable business?

In this video, I’m talking to a large group of business owners about creating success in business. And as those who know me will tell you, my definition of success when it comes to business is … to build an asset that ultimately feeds you financial freedom for the rest of your life.

If you ever want to sell your business (and even if you don’t) there are 9 key elements that make a business ultimately valuable and saleable:

  1. Great product – meets a need/Clear niche
  2. Great model – scalable/growth potential
  3. Great brand
  4. Great reputation
  5. Great customer base
  6. Great cash flow – Locked in revenues
  7. Great team
  8. Great systems
  9. Great financial model

Take a look at the 4 minute clip above to hear more about these… and if you want to start creating that valuable business sooner rather than later, email me today about the 2015 Acceler8or Programme.

10408030_10153303069549365_3957956822873282887_nThe Liber8 Acceler8or Programme is designed to help business owners build valuable businesses… sooner rather than later.

The 2015 programme now kicks off with a workshop 28/29 July. Email me now laura@liber8u.com if you’d like more information.

Does your business ever feel like a life sentence?

My early mentor in business was Robert Kiyosaki. I studied with him all around the world, long before he wrote the Rich Dad Poor Dad books.  One day, at his business school in Hawaii I was sitting next to him at dinner.  We were talking about finding your life purpose and building a business around this.  I asked Robert how to find my purpose, my passion.  He replied, “Laura, you’ll find what you love by looking at what you hate most.”

This thought stuck with me and over time, as I’ve worked with and talked to hundreds of business owners, I realised that what I hate is seeing small business owners becoming slaves to their business – after setting out with a dream of creating their own destiny, being their own boss, running their own lives, they find themselves chained to a business that doesn’t pay them enough, works them too hard and impinges on their quality of life.  It’s not supposed to be like this.

The team at Liber8 are committed to setting small business owners free.  To help them create businesses that are not dependent on the owner for survival, that can grow and prosper and pay the owner back handsomely for all their hard work.

Are you ready to turn your business into a valuable asset?

We’re running our 2015 Acceler8or Programme with a workshop kicking off very soon – designed to help you build an asset not a life sentence.  If you’d like to know more about it, email me laura@liber8u.com and we’ll send you some information.  It’s for a small, select group of business owners how are ready to build the business that sets them financially free.  Are you one of them?

Be free and happy!




3 steps to turning your business into a valuable asset

11156283_10153303242804365_8882445748495223375_nThe Liber8 team held a powerful workshop a few weeks ago.  Twelve people in a room had the courage to look at their mindset around money, wealth and business.  On their feedback sheet after the workshop, 80% of them mentioned the realisation that a business should be an asset not a job, and the keys to getting there were key out-takes for them.  This is what we teach at Liber8.  We are passionate about it and we strongly believe that if every business owner in New Zealand set out to create an asset rather than a job, we would see a very different economy and a very different Country.

In a moment I’ll share three of the keys to building a valuable business… but first let me explain this flip chart from the workshop.

If you business requires you to go to work every day in order for it to continue to exist… and you don’t have a plan to change this in the future – you don’t have a business, you have a job.  And it may even be a job that pays you less than someone else would pay you to do the same job, makes you work twice the hours, puts too much stress on you and doesn’t let you take enough holidays.  Sound familiar?  A job is something that pays you some income, but doesn’t allow you to build wealth on the way.

If your business is able to generate income without you having to be there – it has become an asset.  If your business has value to someone else, who would like to pay you a significant sum of money to buy it – it has become asset.  An asset will feed you long after you stop working.

Which is your business?  A job or an asset?

If it’s still a job, don’t panic.  Every business starts out that way.  But its the business owners who make a conscious decision to transform it into an asset over time that really win.  This is what we teach at Liber8.  Financial freedom by turning your business into an asset.

Here are just three of the steps we encourage our members and clients to take:

1. Decide that you want to create a valuable business not just a job for yourself.  Think about your own mindset and paradigm, what are you telling yourself on a regular basis that would prevent you from striving for this.  Question your own belief systems around growth, wealth and what is possible for you and your business.

2. Address your business model.  What is holding back the growth right now?  Have you created something that is very dependent on you?  If so, what changes could you implement that would reduce this dependence?  Do you need to find a way to duplicate what you do and train others to deliver?  Do you need systems and products that can deliver without you?

3.  Create recurring revenue streams.  The most valuable businesses are those where cash flow can be predicted into the future.  Clients who are locked in to regular income – income not dependent on the owner – this is where value is created.  There are many examples of business models with this value well and truly in place.  I will share some of these in my next blog.

In the meantime, think about the three steps above.  And feel free to email me with your questions at laura@liber8u.com

Yours in freedom


The all new Acceler8or Programme

We are looking for business owners ready to get serious about transforming their business into a valuable asset.  Our next Acceler8or Programme kicks of end of July.  Do you think you have the right mindset to join us?  Email me laura@liber8u.com for more information.






The 2 critical factors to business growth that no one else talks about…

tiger kittenIn recent months my business partner, Mike Brunel*, and I have been helping a number of small business owners overcome their blocks to business growth. And as we dig deeper into what it really takes to grow a business, we have had an epiphany that we’d like to share with you…

There are 2 critical factors to business success that NO ONE talks about.

And in our view, it’s time this changed… because if you understand these 2 factors and embrace them in your business …. You WILL SUCCEED and you can grow an EXTRAORDINARY business.

So what are they then, these 2 secret factors? Let us share them with you…

  1. Mindset. The first factor involves your appetite for growth in the first place. How big are you really willing to grow? What limitations are you putting on your business before it even gets started? Have you even thought about the true potential for your business? What are your attitudes to wealth? What is your relationship with money? Are you sitting inside a comfort zone that is restricting the potential of your business? As the Liber8 team investigates these questions with our clients, we are witnessing huge mindset shifts that enabling growth that simply didn’t exist before.
  2. Model. Once you adopt what we call the ‘growth mindset’, the next critical success factor is your business model. Do you have a model that is capable of growth? Where is your current model restricting growth? How can you re-engineer it to be less dependent on you and more scalable? Is your offering positioned to take advantage of the largest market open to you? Have you thought about the model underpinning your business? Have you explored the potential you are sitting on?

Until you address these two critical factors, it doesn’t matter how many courses you attend, or what tricks you learn… you remain in danger of standing in the way of your business’ true potential. You won’t see the shift from ordinary to EXTRAORDINARY until you step outside of your comfort zone and explore what’s truly possible.

The Liber8 team are building Mindset & Model into all our materials – programmes and products – from now on. We’ll keep you informed on how you can take on the challenge to allow your business to be EXTRAORDINARY.

Be prepared for significant break throughs!


Mike Photo JB* Meet Liber8 Mentor, Mike Brunel. Like me, Mike has successfully built and sold a business. Unlike me, Mike’s business was global – with offices all over the world. Like me (and every other successful entrepreneur I’ve ever interviewed), Mike had humble beginnings. He began as a sheep shearer and then door-to door salesman. I began as secretary. We both built successful business. But we are neither one of us trained business people. The Liber8 motto is “if we can do it, anyone can do it!”.  We hope you’ll be joining us on Liber8 programmes soon.

“Starting a business is easy. Creating something of value is harder”


TVNZ Interview

TVNZ Interview

If you have a few minutes, take a look at this interview with me on TVNZ Good Morning show earlier this week. To be honest I was quite thrown by the questions asked. I had expected it to be a jolly chat about my book, with a view to inspiring some talented mums at home to consider the opportunities, just like I had. I wasn’t expecting the first question:

 “Why do you think anyone can start a business?”

Wow, that made me think. Watch as I look up into my brain for the answer.

And then it came to me, starting isn’t the hard part. Anyone can start a business. But not everyone has the vision and the fortitude to make it work.

In the interview, I end up back on my own soapbox, showing how passionate I really am about the need to approach business with a long-term view in mind.

The good news is that I got to explain my mantra – ‘start at the end and work backwards’. Think about where you are taking the business and what you want out of it financially, as well as what you want to do right here and now. Plan your business properly – start with a good idea and a clear market for it – and be clear what the end game is.

I’m not sure I inspired those stay at homes to launch into business tomorrow, but I did get to say my piece. The reason I do what I do – helping small business owners become big business owners by planning their way to financial freedom.

I hope things are going well for you in your business right now. I’d love to help you plan your end game and plot the course to get there.

Acceler8me 2014 kicks off July 3rd – for business owners serious about growth. You can find out more about it here – just use the enquiry form supplied to have a chat about it.

Hope to see you soon!


Do you have what it takes to grow? The 2 qualities every serious entrepreneur needs

growthThere are only two things I look for when it comes to choosing a business owner I want to work with, or who I invite to join my mentoring programmes.  If I see these two things I know this business owner has a chance at building something amazing – with a little guidance, a lot of determination and a commitment to thinking strategically.

So what are they?  These two things… let’s take a look:

1.  A willingness to grow.  This might seem obvious but when I work with people I often have to battle the mind before I can help uncover the potential.  Too many small business owners are exactly that … small business owners.  They live inside a comfort zone of their own creation. It’s warm and snuggly and safe. But it’s also restricting, limiting and stifling.  When someone really wants to grow, I know I can help them.  When they don’t, I can’t.  It’s that simple.  If I ever invite you to work with me, I will interrogate your willingness to have your comfort zone expanded, along with your dreams.

2. A business model capable of growth.  Even with the strongest desire in the world to grow, you have to have a business model that is capable of expansion.  There has to be a market for what you offer, a need for what you sell and a business structure that can scale up.  If a business owner has the willingness to grow, we can work with a business model and if necessary change it to allow for growth.  But there has to be a willingness to change if this is necessary.

So how do you think you shape up against these two criteria?  Are you willing to grow?  Are you willing to challenge your business model and explore re-engineering to enable growth if necessary?

If the answer is yes to these questions, I’d love to hear from you.

I’m about to launch my annual Acceler8me Programme for business owners seriously looking to grow.  I have two more spots to fill.  Could you be one of them?

If you are willing to move outside of your comfort zone and explore the true potential of your business, email me here today  and I’ll tell you more about the programme.

Growth isn’t always easy.  But you don’t have to do it alone. I’m here to help.

Talk soon


From the desk of Liber8me.  Business mentors and publisher of multi-award winning book Liber8 your Business:  The revolutionary business planning technique that will set every small business owner free

Have you created a business or a life-long job?

 ‘ball and chainSuccessful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.’ John Maxwell

One of the first questions I ask when I present to business groups is: ‘Why are you here? Why are you in business? Why on earth have you left the security of a job with regular pay to start your own business, with all the uncertainty this holds?’

I always get similar answers.

Mostly, people say they don’t want to work for someone else. They don’t want someone else’s culture.They don’t want to be told how the way it should be done. They want to be in control. They want flexible hours and to spend time with their children. They want to be able to go on holiday when they want. They don’t want someone telling them how many weeks’ holiday they can have a year. They want to do something they really love. These are all honourable reasons for starting a business.

But, ironically, many business owner-operators end up with the complete opposite. They find themselves with little control. They discover their clients have the control and will often demand they work longer hours than they ever did when working for someone else. Most small business owners pay themselves less than they would be paid working for another company.

Crazy, I know, but it’s true. You go into business for freedom and control and end up working longer hours and earning less. Sound familiar?

Many business owner-operators don’t take holidays. They start their business believing they will be in charge of their own holidays, but they find they don’t go on holiday at all. I met a woman who owned a chain of motels with her husband. They hadn’t been on holiday for five years. When I asked her why she got into the motel business in the first place, she told me it was for the lifestyle. Go figure!

If you pay yourself too little, work long hours, and don’t take decent holidays, you can feel resentful. Worse, you can fall sick and be unable to carry on. A high percentage of businesses fail (and by fail I mean they stop; the owner gives up) within five years of start-up. Disillusionment gets the better of them. They go into business to set themselves free and find themselves with a virtual chain around their ankle. Not surprisingly, they decide they don’t want to do it anymore. But that’s not going to be you, is it? Most people who fail to achieve financial freedom through their business do not have the right mindset. Let’s just take a look at a true story for a moment to illustrate my point:

The story of Julie and Fliss

I was having coffee with an old friend one day. Julie is an amazing lady who had started her first business and built it over 20 years until it was bought by a huge multinational group. She became wealthy and continues to build her wealth through angel investing and mentoring start-up businesses. She has a wonderful life. We discussed how special it was to be able to spend quality time with our kids after school each day and how we enjoyed helping other people learn to build a quality life through business. We got to talking about a woman we both knew. I’ll call her Fliss, for the purposes of this story. Fliss opened a business at the same time as Julie. She is a dress designer and opened up a little retail store in the town where she lived.

Twenty years later she still had that small shop and she was still making the dresses. Fliss was no better off financially and she still had to keep designing and making the dresses to sell in her shop. Of course, there’s nothing wrong with that as a life choice and as far as I know, Fliss is content in her life. I don’t want to appear scornful of someone doing something they love. If you’ve got a talent for design and you’re happy with a small retail shop in a small town, there’s nothing wrong with that – as long as you are aware that this is where you are at.

But what worries me with the owner-operator mindset is that Fliss, like so many other owner-operators, will wake up one day and won’t want to do it anymore. As much as she loves designing dresses, something will happen that changes her ability to live off its income, for health reasons or, more likely, because she’s lost the passion for it. The danger of not having a plan to sell is that she can end up with a business worth nothing to anyone else, meaning she’s stuck with it. What will she do for income when her desire or ability to make dresses is no longer there?

The freedom mindset

Let’s look at situations of these two friends. Why did Julie go one route and Fliss go another? The key difference was the mindset.

One knew she wanted a business she could sell and create a lifestyle where she never had to worry about money again. The other wanted to make pretty clothes. They both made their choice; probably without even realising they had done so. Fliss chose to employ herself in a job she enjoyed. She did not choose to build a business.

We make choices every day. The most important choice is one you may not have given much thought to – until now. Are you choosing to build a business that will pay you back or are you choosing to work for a living?

My book Liber8 your Business explores this question at length and gives you a practical 8 step process to follow if you decide that financial freedom in the future is something worth working for.


From the desk of Liber8me.  Business mentors and publisher of Liber8 your Business: The revolutionary business planning technique that will set every small business owner free.


If you can’t be a billionaire why bother? Does every small business owner have to be the next Richard Branson?

richard bransonI had an interesting debate on Linked In recently after I posted my blog “Some frightening statistics about small business” onto a discussion group.  I thought my point was that if more small business owner operators were inspired and equipped to grow a valuable asset rather than settle for a low paying job, our economy would be better off – and a whole bunch of people would retire with enough wealth to lead a life of freedom, instead of having to panic when they get too old to keep doing that job any more.

The debate that raged on Linked In seemed to be between me and a strong school of thought that believes if you don’t have the potential to be the next Rod Drury (CEO of Xero) or Richard Branson then you should not have aspirations to grow.  “Leave them alone” the argument went – let the small thinkers stay small and let’s put our energies into the big thinkers who will be the next global dominators.  This is where the real gains are to be made.

Sorry I can’t do it.  For every small thinker I can help become a bigger thinker, I will feel my work is worthwhile.  Between the billion dollar global business and the solo operator plumber there are a myriad of other business types, sizes, aspirations and dreams.  My work is to encourage others to see their business as a potentially valuable asset, not just a job. It could be a desire to build a business that generates $60k per annum passive income, or a $100,000 sale.  Or $500,000 sale, or $3 million or $10 million.  Or $100 million.  I don’t put a judgement on the size of someone’s business or the size of their dream.  I just want people to be aware that they have choice.  To choose the easy road now and not think about building something of value as you go will inevitably lead to a road that’s harder down the track.  To choose a harder road now and learn to build something greater than a job for yourself, will increase your chances of a life of freedom down the track.

I just want to give people more choices through education and inspiration.  Not every owner operator wants to grow of course.  That’s fine, let them work out their retirement their own way, sure.  But some do and don’t know how, some lack confidence, some lack knowledge.  My mission is to provide the motivation and then the tools to give small business owners a better chance at creating value.

So to all small business people who don’t aim to take on the world, but want to make a difference to their lives, their families and their communities.  Rock on.  I won’t leave you alone.

Thanks for listening to my rant!



From the desk of Liber8me.  Business mentors and author of Liber8 your Business:  The revolutionary business planning technique that will set every small business owner free.