March 4, 2014Posted by Laura Humphreys
As anyone who has worked with me will tell you, I’m an avid fan of branding. I look at a client’s brand and ask myself, does it tell me something exciting, original and impactful about their business? Does it set the foundation for everything the ...
February 27, 2014Posted by Laura Humphreys
Guest blog by Mike Brunel.
I am continually asked why my advertisers leave me after a few campaigns. I do not think for one moment that has not happened to you. It has me, ...
January 23, 2014Posted by Laura Humphreys
In sales you should be listening for 80% of the time and talking for 20%. If you ask the right questions, you will find out your prospect’s real needs and find a way to sell your product/service as the solution. When selling, follow the steps below with ...
December 29, 2013Posted by Laura Humphreys
I’ve been trying to explain the importance of branding to people all year and then recently I watched the final of The X Factor USA and I saw the power of brand building in action… in a way I think will help people understand.
The three ...
December 17, 2013Posted by Laura Humphreys
I’ve recommended to three different clients in the past week that they undertake a client and prospect survey to find out what’s really going on with their business. Each of these clients has different challenges but each will be able to make better decisions ...
Which is more important… delivery or sales? Should you be in doing or out selling? Learn the 5 steps to the ‘The In-Out Dance” here…
November 7, 2013Posted by Laura Humphreys
As a small business owner you’ll be familiar with ‘The In-out Dance’ I’m sure. It goes like this. You are busy in the business, delivering your service or product, working hard, working hard. There’s too much to do and you need help. So you hire ...
October 15, 2013Posted by Laura Humphreys
This is the question I’ve been asking my small business clients recently. But what do I mean?
Here’s an imaginary scenario to help explain:
Imagine you are on a plane with 20 other business owners in the same industry as you, selling products or services ...
What’s the one question every business owner should ask to decrease owner dependency and increase value?
May 13, 2013Posted by Laura Humphreys
When I interviewed 2012 Young Entrepreneur of the Year Sam Hazledene, I asked him about his strategy for growth. This is the guy who built the largest medical recruitment company in Australasia from scratch in a few short years. He told me that he’d grown ...
April 28, 2013Posted by Laura Humphreys
So the book is written… yes, it’s finished and off to proof reading next week. Yipee! One year and two months in the making. That’s approximately three hundred 5 am starts, 70,000 words and a heck of a lot of late nights. It ain’t no breeze ...
April 17, 2013Posted by Laura Humphreys
A business or a life-long job?
‘Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.’
– John Maxwell
One of the first questions I ask when I present to ...